Approach, iGen insight

Specialist Youth, Kids and Family Research Agency

  • TELEPHONE: 0207 637 9970


We’re a full service market research agency, reaching consumers across the globe.

We have experience in a range of both quantitative methods (understanding and measuring the ‘who’, ‘what’, ‘when’ and ‘how’) and qualitative approaches and techniques focusing on the ‘why’.

Quantitative online surveys

Highly engaging surveys scripted in-house – tailored for each client to meet different target audience groups and objectives

Digital ethnography app

A mobile app capturing insight within the home or work place. Answers can be given through text responses, photo uploads or videos

Focus groups & depth interviews

Facilitating focus groups and one on one interviews enables us to get fully immersed in client, opinion former and consumer worlds. Our inclusive video and Vox Pops capture feedback first-hand

Online communities & panels

An online platform where we host long term and short term panels, gaining feedback from them on a regular basis using polls, surveys and discussion forums