Kids channels evaluation - iGen Insight

Specialist Youth, Kids and Family Research Agency

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Kids channels evaluation

CHALLENGE: Our client wanted a greater understanding of how and why kids engage with TV content and with their brand



Focus groups held with kids experts to frame target audience world

redtickOnline survey with kids to capture awareness and viewing habits

redtickDeep dive focus groups with kids and mums to understand motivations and drivers around TV consumption & brand


INSIGHT: We identified key viewing drivers and habits of kids, segmented by target audience characteristics. By highlighting the strengths and weakness of their current offer against competitor channels, we were able to make recommendations for content development to increase awareness and engagement with their brand, across multiple media platforms.