Pre-schoolers screen time - iGen Insight

Specialist Youth, Kids and Family Research Agency

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Pre-schoolers screen time

CHALLENGE: Our client wanted to understand more about the consumption of screen based media by pre-schoolers and how to better engage with this target audience



redtickDigital diary using the iGen mobile app with mums and their pre-schoolers, followed by in-depth interviews to capture and understand more about viewing habits

redtickFocus groups with mums of pre-schoolers to explore advertisement engagement

redtickLarge quantitative survey with mums of pre-schoolers to underpin qualitative insights and provide key metrics


INSIGHT: We identified and recommended to our client which screen-based media and advertisements would provide the most effective methods for reaching and engaging with pre-schoolers and have greatest cut-through to purchase.