Product development - iGen Insight

Specialist Youth, Kids and Family Research Agency

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Product development

CHALLENGE: Our client wanted to explore the appeal of their brand and products amongst kids in the UK and Italy and to probe ideas for product development



redtickFocus groups in the UK and Italy with mums and kids exploring attitudes to the products and brand


INSIGHT: We evaluated what aspects and characteristics of the products, brand and packaging were most/least desirable and provided insight as to ways in which these could be developed to increase take-up amongst their target audience.