Product development - iGen Insight

Specialist Youth, Kids and Family Research Agency

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Product development

CHALLENGE: Our client wanted to explore the appeal of their brand and products amongst kids in the UK and Italy and to probe ideas for product development

 

SOLUTION:


redtickFocus groups in the UK and Italy with mums and kids exploring attitudes to the products and brand

 

INSIGHT: We evaluated what aspects and characteristics of the products, brand and packaging were most/least desirable and provided insight as to ways in which these could be developed to increase take-up amongst their target audience.