Children Research Archives - iGen Insight

Specialist Youth, Kids and Family Research Agency

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Gender neutrality: how important is it for kids’ worlds?

gender neutrality

In recent years, the issue of gender neutrality in kids’ worlds has had increasing attention from the media. In some cases, the kids themselves have drawn attention to the issue. In 2011, a young girl called Riley voiced her opinion on the types of toys she sees surrounding her in a toyshop, makinRead More ..

Minecraft: Updating the Classroom


The much feared skills deficit has been a popular topic in the media for the last couple of years, with many fearing its potential impact on businesses and the economy in the future (1). An OECD report found that UK teenagers aged 16-19 were ranked 22nd out of 23 in a list of developed naRead More ..

The War for their Screens

Young girl watching TV

Over the last few years, it has been impossible to ignore the growing popularity of streaming services within society. It is estimated that around 6.4million people subscribe to Netflix in the UK and roughly 5 million subscribe to Amazon Prime (1). These platforms have transformed the way everyone Read More ..

Child’s Play Marketing


As we know children are significant and influential consumers, purchasing products in their own right and as any parent will appreciate, accounting for a significant amount of parental spending power. Naturally toys contribute to the large share of parental spend, however it is important to appreRead More ..

Future trends in kids play, and current issues in the market


  iGen Insight sat down with psychologist Dr. Amanda Gummer, founder of The Good Toy Guide and CEO Fundamentally Children, to discuss key topics in kids’ play habits, brand marketing and how the market is set to change.      How hasRead More ..

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