Informational Archives - iGen Insight

Specialist Youth, Kids and Family Research Agency

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‘Adventure Time’ Announces its End


It was a sad day for cartoon fans everywhere when the creators of 'Adventure Time' announced that the show would be coming to an end after its 9th series. Yet, rather than dwelling on the end, many have taken this opportunity to reflect on the show’s significance and likely lasting impaRead More ..

Accessing content online is now embedded in kids’ worlds


Yesterday Childwise delivered findings from their monitor report. The monitor report shows the findings from Childwise’s annual tracker survey, first established in the mid-1990s. The survey posts questions for five to 16 year olds around their media consumption and behaviour, purchasing habits, aRead More ..

New Paddington Bear Book

New Paddington Bear Book

We were thrilled to hear that HarperCollins will be publishing a new Paddington Bear book in November to coincide with the Paddington film which will be released on 28th November in the UK. Find more information Read More ..

World Water Day

World Water Day

At my children’s school, they marked World Water Day by raising money for Water Aid. They let the kids where mufti … BLUE mufti… if they paid a pound. A nice way to help create a memory through a change in routine, making it fun and linking to a clear message – “Water is the most importRead More ..