Marketing Archives - iGen Insight

Specialist Youth, Kids and Family Research Agency

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Child’s Play Marketing


As we know children are significant and influential consumers, purchasing products in their own right and as any parent will appreciate, accounting for a significant amount of parental spending power. Naturally toys contribute to the large share of parental spend, however it is important to appreRead More ..

‘Adventure Time’ Announces its End


It was a sad day for cartoon fans everywhere when the creators of 'Adventure Time' announced that the show would be coming to an end after its 9th series. Yet, rather than dwelling on the end, many have taken this opportunity to reflect on the show’s significance and likely lasting impaRead More ..