Uncategorized Archives - iGen Insight

Specialist Youth, Kids and Family Research Agency

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Are we forgetting the benefits of young people being online?

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Over the past few years, the number of 7-11 year olds who own a tablet device has rocketed, causing it to become the go-to device for kids when accessing the internet. Tablets are the most popular device used to play games, and the second most popular method of accessing the internet and watching viRead More ..

Our research day at Cheam Park Infants School


Earlier this month we took another trip to our partner school – ‘Cheam Park Farm Infants School’ – to discuss toys and online behaviour. We completed 5 focus groups, speaking with a total of 40 kids aged 6 years old.  Below we touch on some top level insights from the day, if you would likeRead More ..

Accessing content online is now embedded in kids’ worlds


Yesterday Childwise delivered findings from their monitor report. The monitor report shows the findings from Childwise’s annual tracker survey, first established in the mid-1990s. The survey posts questions for five to 16 year olds around their media consumption and behaviour, purchasing habits, aRead More ..

Why are UK mums leading the way in online purchasing?


At iGen Insight, we specialise in speaking to parents and kids to gain insightful and actionable research to help grow businesses. Many of our clients operate within the toys and games industry, kids and family media space and mother and baby markets. Outside of this, we regularly undertake our own Read More ..

23% of parents say that they struggle to make their children ‘unplug’ from their devices

Girl on iPad aged 3-6

We know from both our own research and that of others that children are spending more and more time on devices, with many actually owning their own. It is unsurprising that children have become increasingly dependent on devices and technology, as they are now present and necessary in many aspectsRead More ..

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