Disney Princesses continue their popularity.. - iGen Insight

Specialist Youth, Kids and Family Research Agency

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Disney Princesses continue their popularity..


It has recently been released that over $3.39m has been spent on ‘Elsa’ products on eBay (one of the main characters in the popular ‘Frozen’ film) with demand continuing to increase rapidly.

Whilst Elsa seems to be the most popular princess around, there is also a large amount spent on other princess themed product. It is therefore no surprise to see that this correlates to Kids TV viewing. Sofia The First consistently ranks within the top 10 shows for girls 4-9 on Disney Jr. Read more hereā€¦