Advertising pre and post awareness
We measure tangible metrics associated with our clients media and/or marketing activity and consequently analyse the impact of any activity on their target audience. We review whether media activity has helped to strengthen brand awareness and increase purchase intent. This also enables us to highlight strengths and weaknesses of a client’s advertising strategy.
- - Understanding of consumers perceptions of brand as a result of marketing spend
- - Understanding of target audience and marketplace drivers
- - Internal accountability
iGen Insight | Design by MJBCollective