Advertising pre and post awareness, iGen Insight

Specialist Youth, Kids and Family Research Agency

  • TELEPHONE: 0207 637 9970

Advertising pre and post awareness

We  measure tangible metrics associated with our clients media and/or marketing activity and consequently analyse the impact of any activity on their target audience. We review whether media activity has helped to strengthen brand awareness and increase purchase intent. This  also enables us to highlight strengths and weaknesses of a client’s advertising strategy.

Client Benefits:

  • - Understanding of consumers perceptions of brand as a result of marketing spend
    • - Understanding of target audience and marketplace drivers
    • - Internal accountability