Brand Tracking, iGen insight

Specialist Youth, Kids and Family Research Agency

  • TELEPHONE: 0207 637 9970

Brand Tracking

In addition to evaluating a client’s brand, we can provide tracking over a particular period, whether that be capturing interest before and after a client rebrand, or tracking awareness of a brand before and after activity. We are able to track key brand metrics like awareness and likeability, and brand affinity.

Client Benefit:

  • - Helps clients understand their current position amongst their competitors and set KPI targets
  • - Evaluate key drivers within the wider competitive set as well as for the brand itself
  • - Tangible monitoring of marketing activity impact
  • - Articulate brand performance