Creative Testing, iGen insight

Specialist Youth, Kids and Family Research Agency

  • TELEPHONE: 0207 637 9970

Creative Testing

We work across all forms of creative testing, whether that be for advertising, analysing the effect of advertising on any media platform, or product packaging. By implementing suitable research methodologies, whether that be qualitative, quantitative, or both, we can identify key product selling points from the target consumer’s perspective and evaluate creative options.

Client Benefit:

- Analyse how effective a creative is at grabbing your target consumer’s attention
- Evaluate appropriateness of language, tone, imagery, music for target group
- Provide guidelines for choices between creative executions