Product testing and development, iGen insight

Specialist Youth, Kids and Family Research Agency

  • TELEPHONE: 0207 637 9970

Product Testing and Development

We’ve found that to successfully launch a product, it’s helpful for clients to have consumer feedback at any point of the product development cycle (before, during and after product development). We carry out research at every point of development, whether that be at multiple stages or as a one-off test, to ensure that our client’s products are successfully communicating with, and reaching their target audience.

Client Benefits:

  • – Clarity on consumer thinking throughout the development process
  • – Reality check on potential scenarios
  • – Refine development decision-making
  • – Direct communications with consumers