Target audience definition - iGen Insight

Specialist Youth, Kids and Family Research Agency

  • TELEPHONE: 0207 637 9970

Target audience definition

We can help clients understand their target audience in greater depth, enabling them to move forward with a strong marketing strategy for their product. We will identify and implement the most appropriate methods from the wide range of innovative research tools we use, in order to communicate with a client’s target audience and understand what makes them tick. Having this knowledge is essential to the success of a brand and product.

Client Benefits:

  • - Enables clients to fully understand their target audience, with the most up-to-date information about market size, awareness, behaviours and attitudes
    • - Identify the best communication methods and tools for effectively reaching their target audience