Latest Insights - iGen Insight

Specialist Youth, Kids and Family Research Agency

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New Simpsons Episode based on LEGO

Lego Episode Simpsons

Isn’t it amazing to think that a decade ago Lego was a company in crisis. It is now one of the most profitable toy manufactures in the world combining key elements of current trends with parents nostalgia and a quality product with fantastically addictive play. Really looking forward to seeing theRead More ..

New Paddington Bear Book

New Paddington Bear Book

We were thrilled to hear that HarperCollins will be publishing a new Paddington Bear book in November to coincide with the Paddington film which will be released on 28th November in the UK. Find more information Read More ..

World Water Day

World Water Day

At my children’s school, they marked World Water Day by raising money for Water Aid. They let the kids where mufti … BLUE mufti… if they paid a pound. A nice way to help create a memory through a change in routine, making it fun and linking to a clear message – “Water is the most importRead More ..

How mums are spending their daily lives in 2014

IPA iGen Insight

We were really interested to read the results from the latest IPA Touchpoints5 data which illustrates how mums are spending their time day-to-day… It seems they are happiest at 7.30pm. Night, night children! Full report can be found Read More ..

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