Latest Insights - iGen Insight

Specialist Youth, Kids and Family Research Agency

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Are toy brands doing enough for children of different ethnic backgrounds?


  Children comprehend their world by assigning labels at a young age, which contributes towards their life narrative and how they view themselves in the world. For young children, the world can be a pretty confusing place. To even begin to comprehend tRead More ..

Toys are more than just toys

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To some people, toys are likely seen as mere by-products of a materialistic society, a source of fun and distraction for kids but nothing more. Yet, there is a wealth of research that demonstrates the importance of toys in children’s development, and when sRead More ..

‘Adventure Time’ Announces its End


It was a sad day for cartoon fans everywhere when the creators of 'Adventure Time' announced that the show would be coming to an end after its 9th series. Yet, rather than dwelling on the end, many have taken this opportunity to reflect on the show’s significance and likely lasting impaRead More ..

Are we forgetting the benefits of young people being online?

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Over the past few years, the number of 7-11 year olds who own a tablet device has rocketed, causing it to become the go-to device for kids when accessing the internet. Tablets are the most popular device used to play games, and the second most popular method of accessing the internet and watching viRead More ..

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