Latest Insights - iGen Insight

Specialist Youth, Kids and Family Research Agency

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Future trends in kids play, and current issues in the market


  iGen Insight sat down with psychologist Dr. Amanda Gummer, founder of The Good Toy Guide and CEO Fundamentally Children, to discuss key topics in kids’ play habits, brand marketing and how the market is set to change.      How hasRead More ..

Are toy brands doing enough for children of different ethnic backgrounds?


  Children comprehend their world by assigning labels at a young age, which contributes towards their life narrative and how they view themselves in the world. For young children, the world can be a pretty confusing place. To even begin to comprehend tRead More ..

Toys are more than just toys

mum and kids playing (2)

To some people, toys are likely seen as mere by-products of a materialistic society, a source of fun and distraction for kids but nothing more. Yet, there is a wealth of research that demonstrates the importance of toys in children’s development, and when sRead More ..

‘Adventure Time’ Announces its End


It was a sad day for cartoon fans everywhere when the creators of 'Adventure Time' announced that the show would be coming to an end after its 9th series. Yet, rather than dwelling on the end, many have taken this opportunity to reflect on the show’s significance and likely lasting impaRead More ..

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