Latest Insights - iGen Insight

Specialist Youth, Kids and Family Research Agency

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Can emojis encourage children to make healthy eating choices?

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Last year we saw individuals of all ages brighten up their text messages with emojis. The use was so widespread and frequent that the Oxford Dictionaries Word of the Year was, for the first time ever, one of the popular pictographs. The ‘Face with Tears of Joy’ emoji was decided as the ‘wordRead More ..

Our research day at Cheam Park Infants School


Earlier this month we took another trip to our partner school – ‘Cheam Park Farm Infants School’ – to discuss toys and online behaviour. We completed 5 focus groups, speaking with a total of 40 kids aged 6 years old.  Below we touch on some top level insights from the day, if you would likeRead More ..

Accessing content online is now embedded in kids’ worlds


Yesterday Childwise delivered findings from their monitor report. The monitor report shows the findings from Childwise’s annual tracker survey, first established in the mid-1990s. The survey posts questions for five to 16 year olds around their media consumption and behaviour, purchasing habits, aRead More ..

Why are UK mums leading the way in online purchasing?


At iGen Insight, we specialise in speaking to parents and kids to gain insightful and actionable research to help grow businesses. Many of our clients operate within the toys and games industry, kids and family media space and mother and baby markets. Outside of this, we regularly undertake our own Read More ..

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