Latest Insights - iGen Insight

Specialist Youth, Kids and Family Research Agency

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Why are UK mums leading the way in online purchasing?


At iGen Insight, we specialise in speaking to parents and kids to gain insightful and actionable research to help grow businesses. Many of our clients operate within the toys and games industry, kids and family media space and mother and baby markets. Outside of this, we regularly undertake our own Read More ..

23% of parents say that they struggle to make their children ‘unplug’ from their devices

Girl on iPad aged 3-6

We know from both our own research and that of others that children are spending more and more time on devices, with many actually owning their own. It is unsurprising that children have become increasingly dependent on devices and technology, as they are now present and necessary in many aspectsRead More ..

The Institute of Physics calls for stricter policies on the use of sexist language in schools


Last week it was reported that the Institute of Physics (IoP) are calling for the use of sexist “banter” to be taken more seriously in schools, arguing that the government and schools need to create policies that punish those who use sexist language. After talking to staff and young people inRead More ..

London’s ‘no tech’ school

london acorn school

We have reported in previous blogs about the increasing amount of time children are spending in front of screens. Screen time is no longer just at home, with many schools introducing the use of technology in subjects other than ICT. It is often argued as to whether this is healthy for a child – doRead More ..

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