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Specialist Youth, Kids and Family Research Agency

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23% of parents say that they struggle to make their children ‘unplug’ from their devices

Girl on iPad aged 3-6

We know from both our own research and that of others that children are spending more and more time on devices, with many actually owning their own. It is unsurprising that children have become increasingly dependent on devices and technology, as they are now present and necessary in many aspectsRead More ..

The Institute of Physics calls for stricter policies on the use of sexist language in schools

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Last week it was reported that the Institute of Physics (IoP) are calling for the use of sexist “banter” to be taken more seriously in schools, arguing that the government and schools need to create policies that punish those who use sexist language. After talking to staff and young people inRead More ..

London’s ‘no tech’ school

london acorn school

We have reported in previous blogs about the increasing amount of time children are spending in front of screens. Screen time is no longer just at home, with many schools introducing the use of technology in subjects other than ICT. It is often argued as to whether this is healthy for a child – doRead More ..

Why mobile is the best way to reach mum

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iGen Insight presents highlights from their conference talk at Kind + Jugend 2015 iGen, along with sister company Generation Media, were invited by organisers to talk about market-relevant topics from the baby and toddler outfitting industry at the recent Kind + Jugend conference. In AuRead More ..

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