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Specialist Youth, Kids and Family Research Agency

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Why mobile is the best way to reach mum


iGen Insight presents highlights from their conference talk at Kind + Jugend 2015 iGen, along with sister company Generation Media, were invited by organisers to talk about market-relevant topics from the baby and toddler outfitting industry at the recent Kind + Jugend conference. In AuRead More ..

Are gender specific toys causing stereotypes in education and the work place?

Dame Athene Donald, a Professor of Experimental Physics at Cambridge, believes so. Athene believes that one of the causes to boys and girls following different career paths in the UK is the gendered toys that they grow up playing with. It has been recorded that boys are more likely to enter careeRead More ..

Ofsted’s Early Years Report


Oftsed have recently released their ‘Early Years Report’ which shows the results from a number of inspections across childcare provisions available for children within the UK aged 0-5. It is important that Ofsted carry out these as the initial stages of an individual’s life are vital in theRead More ..

Minecraft is set to take over classrooms


If you’re one to keep an eye on the digital trends in kid’s worlds then no doubt you will have heard of Minecraft. Minecraft is a digital game available online or as an app and has become somewhat of a ‘cultural phenomenon’ amongst children. The most recent TGI data from Kantar Media showRead More ..

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