I am the CEO of iGen Insight with over 25 years of research and insight development experience. My previous roles included 10 years as Research and Strategic Planning Director at Mediacom working on accounts ranging from Electronic Arts to Converse Clothing and Red Bull.
At MindShare, I was the Global Leader on the Mattel account where my team developed Mattel’s advertising return on investment system, Deep Dive. Unique consumer research really does make a difference and running iGen allows me to pursue this passion aided and abetted by some very talented individuals.
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