What We Do - iGen Insight

Specialist Youth, Kids and Family Research Agency

  • TELEPHONE: 0207 637 9970
  • Product Testing and Development

    We’ve found that to successfully launch a product, it’s helpful for clients to have consumer feedback before, during and after the product development cycle. We can carry out research at any point of development, in order to ensure that client’s products are successfully communicating with, and reaching their target audience.

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  • App Development

    As both kids and parents are increasingly downloading and using apps, we are working with more clients to help them develop their own apps. We can work with clients at any stage during their app’s development, whether that be concept development/testing, talking to a target audience before and after launch, and on-going performance evaluation and development.

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  • Brand Tracking

    In addition to evaluating a client’s brand, we can provide tracking over a particular period, whether that be capturing interest before and after a client rebrand, or tracking awareness of a brand before and after activity. We are able to track key brand metrics like awareness and likeability, and brand affinity.

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  • Channel Evaluation

    Supporting the development of kids programme content is a key part of what we do. We can work with clients at any stage during the development of their programme, from concept, through to pilot and green light stage. We will help establish new show marketing and communication guidelines, bringing programme makers and their audience closer together.

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  • Creative Testing

    We identify USPs from the audience’s perspective to evaluate whether creative campaign messages resonate with the target audience. As part of this, we provide guidelines for how to make messages clearer by assessing a range of factors such as language, tone of voice, imagery and sound.

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  • Kids and Parent reports

    We provide regular, tailor-made kids and parent reports. As well as key TGI data, each report will highlight the latest industry trends, such as kids’ digital and media habits, ‘what’s hot’, competitor updates and essential facts and figures, ensuring our clients have the need-to-know information at their fingertips.

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  • Target audience definition

    We can help clients understand their target audience in greater depth, enabling them to move forward with a strong marketing strategy for their product. We will implement the most appropriate research methods, in order to communicate with a client’s target audience and understand what makes them tick.

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  • Consultancy

    Being well established and experienced in the kids and family marketing industry, we can work with clients to carry out research in order to seek and expand their business opportunities. We will pick the most suitable research method(s) to answer the questions our clients have.

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  • Advertising pre and post awareness

    We work with clients to measure tangible metrics associated with their media and/or marketing activity and consequently analyse the impact of any activity on target audience. We can review whether activity has helped to strengthen brand awareness and increase purchase intent.

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